运The shoes produced by sports brands such as Nike, Adidas and puma have always been loved by the trend people, and their popularity even supports the development of the fake industry. These brands should try their best to rectify the fake behavior while trying to launch new products. But for a long time, it seems that no effective remediation plan has been put forward. The classic case, sockx small green brand, was not launched for a long time, and encountered a large number of imitations. The most embarrassing thing is that the imitators also imitated the anti-counterfeiting means of sockx small green brand, so we have to say that the counterfeiters' counterfeiting ability is really brilliant.

  These sports brands are not discouraged on the road of anti-counterfeiting technology, the stronger they go. More than 200 pairs of sneakers have been transferred and more than 400000 worth of Nike shoes have been lost. New anti-theft buckle solutions have been applied to the newly launched sneaker products & quot; black purple toe & quot; and & quot; black green toe & quot;. Different from the past, this anti-theft buckle is supported by RFID anti-counterfeiting technology and intends to solve the problem from the root.

  Some people in the industry think that many after-sales personnel on the official website are not able to identify the authenticity completely, so that the exchange party can take advantage of it. Nike's RFID anti-counterfeiting technology is also used to punish customers who are lucky enough to use the counterfeit products for the authenticity. This may also set off a new trend of RFID anti-counterfeiting technology in the field of sports brands.

 So, will Nike's RFID anti-counterfeiting technology be imitated like the little green sockx? It is very difficult to refer to the current technology, because RFID technology has the ability to prevent duplication, cloning and non rewritable, and even the developers themselves can not change this feature, which is one of the reasons why RFID can develop on such a large scale.

  At present, in addition to the chip can not be copied, each RFID chip is also the only uid in the world, the only seven byte uid, which is burned at the factory, thus ensuring the uniqueness of ID number. So strict, I believe that the counterfeiters will not be able to start, and the counterfeiters will be eliminated; Nike's first attempt to protect its brand image, but also protect the consumer rights and interests of customers, kill two birds with one stone, so that the purchase is more secure!