Wuliangye Co., Ltd. has comprehensively upgraded the 52-degree 500mL new Wuliangye packaging anti-counterfeiting. Consumers can directly check the authenticity of the product through a mobile phone with NFC function. Upgraded products will be gradually put on the market in the near future, gradually realizing a natural transition with existing products.
Wuliangye's current RFID anti-counterfeiting technology was launched in 2009, but the original anti-counterfeiting query must use special query equipment for authenticity query, which is not convenient for consumers to query by themselves. In order to comprehensively improve the anti-counterfeiting strength of Wuliangye products, protect the brand image of Wuliangye, and improve the consumer's inquiry experience, Wuliangye Company has continuously researched and developed innovative anti-counterfeiting technologies in accordance with market demand and technological development. The newly upgraded Wuliangye packaging anti-counterfeiting adopts the world's leading-edge technology "One-core dual-frequency" technology, becoming the first dual-frequency anti-counterfeiting label in China, and realizes two functions: First, consumers can directly use NFC-enabled mobile phones to authenticate authenticity. (High-frequency technology). Second, the distributors can perform long-distance reading and intelligent management (ultra-high-frequency technology) in the logistics and warehousing process, which greatly facilitates the distributors' management of inventory.
Wuliangye's upgraded dual-frequency RFID anti-counterfeiting technology can allow consumers to directly identify the authenticity of a product using a smart phone with NFC function without opening the wine box. Consumers only need to download the official Wuliangye Anti-Counterfeit app according to the prompts, and then bring their mobile phones close to the product's anti-counterfeit label to easily identify the authenticity.
The new anti-counterfeit system adds a unique encryption authentication scheme to ensure the security of the system. At the same time, Wuliangye also upgraded the bottle cap opening structure, laser anti-counterfeiting standard, and box cap opening structure. It is reported that the new anti-counterfeiting system will be gradually applied to Wuliangye 1618, Wuliangye low-level series and other products.
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