The trend of new retail is getting more and more fierce, and now it is extended to the department store industry of low-frequency consumption!

Following the unmanned convenience stores blooming in Guangzhou, the first unmanned department store in China recently landed in Tianhe CBD. What's new?

No restrictions on entry

Hi-Smart unmanned department store occupies a corner of Hi Department Store on the fourth floor of Zhengjia Plaza. It has a wide array of more than 300 products. The layout of the products is similar to that of general department stores.

The entire unmanned department store is an open space, with the exception of a few security detection doors like ordinary clothing stores.

Compared with high-frequency necessities such as supermarkets and convenience stores, most goods in department stores have low-frequency requirements. It is difficult for customers to accept the cumbersome procedures such as downloading an app and paying attention to the public account to enter the shopping mall. Therefore, Hi-Smart unmanned department store adopts the Shumart applet smart store technology, users do not need to download the APP, do not need to tie their faces, authorize, and enter the market freely.

An RFID code and a two-dimensional code are affixed to all the goods in the department store. The user only needs to scan the QR code of the selected product with WeChat to enter the settlement page of the applet and complete the payment on the mobile phone. The entire process is as fast as a few seconds when purchasing goods and scanning codes.

The small program turns the customer's mobile phone into a cash register, so you do n’t have to wait for the checkout when you go out.

RFIDThe combination of two-dimensional code and two-dimensional code is its exclusive patent. Two-dimensional code is responsible for connecting small programs to allow users to scan and purchaseRFIDThe role of the code is to carry product information and trigger an alarm. If a customer goes out with an unpurchased item, the door detector will alarm.

Tactile e-commerce Stores with data

There are no purchasing guide staff in the store, what if I need to know more about the product when shopping?

Hi-SmartAccording to the person in charge, customers can jump directly to the product page through the product QR code and contact customer service online in time to get detailed answers.

In addition, scan the code into the applet, you can find the applet has the "full shipping" service that is commonly used in online shopping, and you can ship it if you buy 88 yuan. For customers, the purchase process is actually offline shopping online.

What's for sale? Many internet celebrity brands are on sale

The main products in the store are smart, home and other categories. There are nearly 20 online celebrity brands. At present, NetEase has the highest selection, and there are smart product brands such as HKUST Xunfei, Zhuner, and Going Out, as well as Devil Cat and Crayon Shinchan , Unicorn and other IP products.

  Customer experience

“The entire store is relatively quiet, and the display of items is more particular, giving a very comfortable shopping environment. "Ms. Chen found out that the products sold in the unmanned department store are of quality and sentiment, and are not just needed." The desire to walk in and see is greater than the desire to buy "

After the experience, her first feeling was to save the trouble of queuing at the front desk when paying the bill, and it became more convenient. Since it is an unmanned store, you can only communicate with the corresponding brand customer service to understand the product by scanning the code. The experience is not very good at this point. "Although the customer service will respond in a timely manner, she did not have the patience to type and communicate with the customer service when shopping." Miss Chen said.

Novelty or not?

Is it fun?

Hurry and experience this new retail style！